DGrant Gibson

How does the name Felicity Loudon, Cadbury Chocolate, and a £27m country estate all package together into a new chocolate bar? As a heiress to the Cadbury fortune, she and her husband have decided to sell the country estate to aid with capital to fund the launch of her new venture, a chocolate company. Why would a 61 year old women, together with her husband John, a 72 year old former merchant banker, choose this route at this time in their life? The answer? Perhaps a sweet mixture of revenge, drive, quality and patriotism. The recent sale of Cadbury Chocolates, founded in 1824 by her great-great-grandfather John Cadbury, is the motivation behind the heiresses plans. She said: ‘I can’t accept that Cadbury has gone to America. To a plastic cheese company. I won’t accept it. I want to start again. I want to make chocolate and I’m jolly well going to do it.’

Why do I find this important to write on? I believe it is critical to understand and validate, as an entrepreneur, the internal passion, those human qualities of drive and motivation into action. Why do we do what we do? Why do some of us never achieve massive results of achievement, that special sovereignty of oneness, to do what is right and proper, to that rightful place that is yours to live? If you won $10 Million dollars today would you have the motivation and deep conviction to risk it for what you believe in? Is wealth an insulator and protector from the outside world? Or is it a vehicle to change the world to a better place for all, through the law of rooted action and rising of the spirit condition? What drives Felicity to charge forward with such conviction, a potent, rooted spirit of action, such drive?

The individual display of human potency is the alchemy that changes the base state into something greater. The turning raw material into pure gold. The turning of raw ideas and thoughts of the mind into a higher energy of form. Thank you Felicity Loudon, for choosing to stand tall and strong in a world where the appearance of the existing materials is unchangeable and powerful. And yes, appearances can be deceiving. You have chosen the route of creation, not acceptance. A better chocolate bar recipe. Something you know your great, great grandfather would be proud of, something we all need to recognize, the potency of the human spirit.

We all have our own recipe of potency, something to stand on, a personal route of creation. Are you up to it?

Until the next WebLog, GG

You can read the entire article about Felicity Loudon HERE